Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons. Buy this book today for £1.49.
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What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America. Buy it today for only 99p.
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.
Now is the time to think Lean.
Buy this book today for only £1.99.
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You can’t prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask?
After extensive research among hundreds of interviewers and thousands of interviewees, finally here’s the book that will give you the answer.
Why You? is based on direct input from top interviewers in REED’s unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and – above all – how to adopt a winning mindset at interview, one that will help you succeed on the day.
From classic questions like ‘tell me about yourself’ and ‘what are your greatest weaknesses?’ to puzzlers like ‘sell me this pen’ and ‘how many traffic lights are there in London?’, James Reed reveals what interviewers are really asking.
Learn the secrets to excelling at interview in this book, selling today for £1.99.
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Being a leader means working with people, and that’s not always easy! Whether in your office, church, neighborhood, or elsewhere, your interpersonal relationships can make or break you as a leader. That’s why it’s so important to be a “people person” and develop your skills in tapping that most precious of all resources: people.
Loaded with life-enriching, life-changing principles for relating positively and powerfully with your family, friends, colleague, and clients, Be a People Person is certain to help you bring out the best in others—and that’s what effective leadership is all about.
Buy this book today for only 75p. Audiobook: £2.99.
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In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world.
Sophia’s never been a typical executive, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.
Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal’s meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn’t come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.
Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential. Buy this book today for £1.99. Audiobook: £4.49.
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Legendary college basketball coach John Wooden and Jay Carty know that when it comes down to it, success is an equal opportunity player. Anyone can create it in his or her career, family, and beyond.
Based on John Wooden’s own method to victory, Coach Wooden’s Pyramid of Success reveals that success is built block by block, where each block is a crucial principle contributing to lifelong achievement in every area of life. Each of these 32 daily readings takes an in-depth look at a single block of the pyramid, which when combined with the other blocks forms the structure of the pyramid of success.
Join John Wooden and Jay Carty to discover the building blocks and key values–from confidence to faith–that have brought Coach to the pinnacle of success as a leader, a teacher, and a follower of God. Buy it today for only 48p.
Click here to purchase Coach Wooden’s Pyramid of Success Playbook
At its zenith, the Royal Bank of Scotland was the world’s biggest bank. It had assets of $3 trillion, employed over 200,000 people, had branches on every high street and was admired and trusted by millions of borrowers and investors. Now the mere mention of its name causes anger and resentment, and its former CEO, Fred Goodwin, is reviled as one of the architects of the worst financial crisis since 1929.
In Shredded, Ian Fraser lifts the lid on the catastrophic mistakes that led the bank to the brink of collapse, scrutinizing the role played by RBS’s directors, who failed to check Goodwin’s hubris, the colleagues who were overawed by his despotic leadership style, the politicians who created a regulatory free-for-all in which banks went virtually unsupervised, and the investors who egged Goodwin on.
As more and more toxic details emerge about the bank’s pre- and post-bailout misconduct, which stretches from the ruination of numerous small businesses in the UK and Ireland to the criminal fiddling of Yen Libor, and from the alleged manipulation of global foreign-exchange markets to the wholesale ‘mis-selling’ of US mortgage bonds, Ian Fraser examines what the future holds for RBS and whether it can ever regain the public’s trust. Buy this book for £1.49 today.
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.
Whether you’re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don’t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.
The challenge, though, is how to do that. This book will show you how. Buy it today for only 99p.
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Economics has long been a fascinating study to me. I finally got around to Freakonomics by listening to it on CD while driving for a business trip. I do enjoy audio books, but I imagine this one would have been slightly easier if I could have seen some of the graphs in print.
However, it was still a very interesting book. Economist Steven Levitt uses economic principles to study every day issues. The wide range of topics are not really about monetary policy, but social trends, such as how parents choose to name their children and the affect of abortion on crime rates.
Freakonomics uses a number of global examples, so it will appeal to a wide audience. It is a good introduction to complex topics that is easily accessible. It is written in more of a magazine, rather than academic style that makes for quick reading. This book also prompted me to think more deeply about things that seem to be “conventional wisdom.” It’s also good economics to purchase it for just £4.99 in the UK Amazon store.