Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.
Whether you’re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don’t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.
The challenge, though, is how to do that. This book will show you how. Buy it today for only 99p.
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Are you faithful in your work, even in the smallest details?
Do you attempt to accomplish a large vision all at once?
Are you afraid to confront staff members who do not meet requirements?
Popular radio show host and author Steve Marr invites you to ponder these questions and more in Proverbs for Business. This small devotional is full of wisdom to help you apply biblical insight to virtually every career situation. The 260 short readings mix scriptural principles with shrewd business advice to help you succeed in key areas, from how to thrive in your career to delivering a top-quality service or product, from serving customers to leading staff with integrity.
Whether you’re the CEO of a Fortune 500 company or a new hire at ground level, Proverbs for Business will give you the impetus to achieve in the workforce using principles drawn straight from Scripture. By this book today for only 48p.
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The 7 Habits of Highly Effective People (Only 99p) In this seminal work, Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity — principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.
The 7 Habits of Highly Effective People Personal Workbook (£1.99) With the same clarity and assurance that Covey’s readers have come to know and love, the workbook helps readers further understand, appreciate, and internalize the power of the 7 Habits. These engaging, in-depth exercises allow readers – both devotees and newcomers – to get their hands dirty as they develop a philosophy for success, set personal goals, and improve their relationships.
In the late summer of 2007, shares of Northern Rock went into free-fall, causing a run on the bank – the first in over 150 years. Northern Rock proved to be only the first. Twelve months later, as the world was engulfed in the worst banking crisis for more than a century, one of its largest banks, RBS, came within hours of collapse.
Back from the Brink tells the gripping story of Alistair Darling’s one thousand days in Number 11 Downing Street. As Chancellor, he had to avert the collapse of RBS hours before the cash machines would have ceased to function; at the eleventh hour, he stopped Barclays from acquiring Lehman Brothers in order to protect UK taxpayers; he used anti-terror legislation to stop Icelandic banks from withdrawing funds from Britain. From crisis talks in Washington, to dramatic meetings with the titans of international banking, to dealing with the massive political and economic fallout in the UK, Darling places the reader in the rooms where the destinies of millions weighed heavily on the shoulders of a few. His book is also a candid account of life in the Downing Street pressure cooker and his relationship with Gordon Brown during the last years of New Labour.
Back from the Brink is a vivid and immediate depiction of the British government’s handling of an unprecedented global financial catastrophe. Alistair Darling’s knowledge and understanding provide a unique perspective on the events that rocked international capitalism. It is also a vital historical document. Buy it today for your Kindle for only 99p.
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Helena Rubinstein was born into a poor Polish family at the end of the nineteenth century; by the time of her death in 1965 she had built a cosmetics empire that spanned the world. When Rubinstein opened her first salon in Melbourne, her scientific approach to beauty was an instant sensation.
Rubinstein went on to open salons in Europe and America, at a time when women were barely seen in business, let alone running their own multinational companies.
Helena Rubinstein not only enjoyed unbelievable success, but was also instrumental in empowering and liberating women. Helena Rubinstein was a total original, and her legacy can still be seen today in the methods used to market and manufacture cosmetics.
This is her amazing life story. Buy it today for £1.99.
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Matt Feroze had a rather unusual dream: to become a cheesemonger in the highly competitive French cheese industry. To accomplish this, however, he would have to make huge sacrifices: give up a good job as an accountant in England and say goodbye to his friends and family, moving to a country in which he struggled with the language and knew next to nothing about the profession he wished to enter.
Yet only a year later he was being crowned Champion de France des Fromagers, beating veteran French cheesemongers to the title and opening up a wealth of new opportunities for himself. The Cheese and I is the remarkable story of how he pulled off such an incredible feat.
This is the inspirational tale of how an Englishman sacrificed so much to pursue and realize his goal, and proves that, with enough determination, it is possible to achieve anything you desire. You can buy this book today for only 99p.
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Economics has long been a fascinating study to me. I finally got around to Freakonomics by listening to it on CD while driving for a business trip. I do enjoy audio books, but I imagine this one would have been slightly easier if I could have seen some of the graphs in print.
However, it was still a very interesting book. Economist Steven Levitt uses economic principles to study every day issues. The wide range of topics are not really about monetary policy, but social trends, such as how parents choose to name their children and the affect of abortion on crime rates.
Freakonomics uses a number of global examples, so it will appeal to a wide audience. It is a good introduction to complex topics that is easily accessible. It is written in more of a magazine, rather than academic style that makes for quick reading. This book also prompted me to think more deeply about things that seem to be “conventional wisdom.” It’s also good economics to purchase it for just £4.99 in the UK Amazon store.