Category: Science/Nature
Free now: Business and science books from FT Press 0 comments

Free now: Business and science books from FT Press
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The Heretics – How the stories we tell ourselves about the world invisibly shape our beliefs – £1.79 0 comments

Will Storr was in the tropical north of Australia, excavating fossils with a celebrity creationist, when he asked himself a simple question. Why don’t facts work? Why, that is, did the obviously intelligent man beside him sincerely believe in Adam and Eve, the Garden of Eden and a six-thousand-year-old Earth, in spite of the evidence against them?
It was the start of a journey that would lead Storr all over the world – from Texas to Warsaw to the Outer Hebrides – meeting an extraordinary cast of modern heretics whom he tries his best to understand. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during ‘past life regression’ hypnosis, discusses the looming One World Government with iconic climate sceptic Lord Monckton and investigates the tragic life and death of a woman who believed her parents were high priests in a baby-eating cult.
Using a unique mix of highly personal memoir, investigative journalism and the latest research from neuroscience and experimental psychology, Storr reveals how the stories we tell ourselves about the world invisibly shape our beliefs, and how the neurological ‘hero maker’ inside us all can so easily lead to self-deception, toxic partisanship and science denial. You can purchase this memoir today for £1.79.

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Wonders of the Universe – Another insightful and mind-blowing exploration of space – £1.99 0 comments

Professor Brian Cox is back with another insightful and mind-blowing exploration of space. This time he shows us our universe as we’ve never seen it before.
13.7 billion years old. 93 billion light years wide. It contains over 100 billion galaxies, each containing hundreds of billions of stars. This infinite, vast and complex Universe has been the subject of human fascination and scientific exploration for thousands of years. The wonders of the Universe might seem alien to us and impossible to understand, but away from the telescopes, the labs and the white coats, Professor Brian Cox uses the evidence found in the natural world around us to explain its simple truths.
The same laws of light, gravity, time, matter and energy that govern us here on Earth are the same as those applied in the Universe. Using his expert knowledge and his infectious enthusiasm, Professor Cox shows us that if we can understand the impact of these governing laws on Earth it will bring us a step closer to an understanding of our Universe. Buy this informative book for £1.99 today.

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Patrick Moore: The Autobiography – The presenter of The Sky at Night on BBC television – Only 99p 0 comments

Throughout his distinguished career, Patrick Moore has, without a doubt, done more to raise the profile of astronomy among the British public than any other figure in the scientific world. As the presenter of The Sky at Night on BBC television for nearly 50 years he was honored with an OBE in 1968 and a CBE in 1988. In 2001 he was knighted ‘for services to the popularisation of science and to broadcasting’.
The BBC first aired The Sky at Night in April 1957 and it is now in the record books as the world’s longest running TV series with the same presenter. He is also the author of over 60 books on astronomy, all of which, including his autobiography have been written on his 1908 typewriter. Partly thanks to his larger-than-life personality, Sir Patrick’s own fame extends far behond astronomical circles. A self-taught musician and talented composer, he has displayed his xylophone-playing skills at the Royal Variety Performance and as a passionate supporter of cricket, he has played for the Lord’s Taverners charity cricket team.
Purchase this autobiography today for only 99p - supercheap!

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Free now: Business, science and personal relationship books from FT Press 0 comments

Free now: Business, science and personal relationship books from FT Press
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Free now: Business and science books from FT Press
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The Believing Brain – A tour de force integrating neuroscience and the social sciences – £1.09 0 comments

Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow.
The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns – and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.
In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality. Buy this book today for only £1.09.

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Bounce: The Myth of Talent and the Power of Practice – £3.99 0 comments

Just what does it take to become the very best? Matthew Syed uncovers the “hidden logic of success” behind the careers of world-beaters from David Beckham and Serena Williams to Mozart and Picasso.
Looking at the latest in sports science, neuroscience, psychology and economics, Matthew reveals the idea of God-given talent to be a myth, and that the key to achieving greatness lies in hard work, and the right attitude and training.
Along the way Matthew explains how memory and inspiration prime our brains for success, why top sportsmen are able to see and perceive faster than the rest of us, and how genes are starting to matter – but not in the way you might think.
In Bounce, Matthew draws a new map of the road to the top.
Winners aren’t born, they are made.
Talent is something you build yourself.
You can be reading this best seller on your Kindle today for £3.99.

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Free now: Business and science books from FT Press
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